3 min readGoogle Discover Optimisation – How to rank in Google Discover.

The moment all bloggers have been waiting for is now here! So, what is Google Discover? Google Discover is a new feature introduced by Google on almost all google.com pages that provides feeds in the form of cards to users. It provides feeds from websites just like Google Search but without searching. So how does […]

The moment all bloggers have been waiting for is now here!

So, what is Google Discover?

Google Discover is a new feature introduced by Google on almost all google.com pages that provides feeds in the form of cards to users. It provides feeds from websites just like Google Search but without searching.

This image has an empty alt attribute; its file name is google_discover_feed_2.0-1024x683.jpg

So how does it do that?

Based on your search history, Google Discover provides articles or feeds on what you might be interested in. Based on your recent actions, it can also predict what you might want to search and provide a feed for that using its machine learning algorithm. That like Google Search but without searching.

Users can also personalise their feed by adding interest and removing certain topics suggested as a feed for them. Also, feeds can be shared as links to social media or others platforms.

Wouldn’t you like to be on this platform?

How to rank on Google Discover (Optimising your site for Google Discover)

What makes this this feature of Google an amazing gift for bloggers and other websites owners is that, we don’t need any SEO, you don’t have to build a single link, it doesn’t take long to see results and works alright with new websites. So, the question is, how do you rank for Google Discover or optimise your site or post for Google Discover?

1. Writing High Quality Content

The first action to take to rank on Google Discover is that, you need to make sure that the content or page you want to show on the platform has very good content. Your content should be a type that will make readers want to read to the end. I t should be engaging! Bad content is one that readers start reading and in less than a minute they leave your site.

Make sure that your readers have a great user experience and you are providing them with accurate and required information on whatever they are looking for. When introducing an article, limit the introduction. Don’t write a lot about what the subject is. It shouldn’t be more than what I have here or just two or three lines added. Also when optimising for Google Discover, make sure content is well organised and a users are able to find what they want easily.

2. Using high resolution (high quality) images

This image has an empty alt attribute; its file name is google_discover_feed_2.0-1.jpg

As you can see from the Google Discover page image above, it uses images in displaying its feed. Discover wants to provides users with great experience. Hence, it won’t leave sites with great images resolutions for your poor image quality. Therefore, it requires images of higher quality.

In its announcement, Google pointed out that users would be seeing more images and fresh visual content in the Discover feed. Therefore, high quality images are important in ranking. You also want to make sure Google has the rights to display your high-quality images and this can be done either using AMP. Read on how to integrate AMP to your site here.

3. Be Specific

When writing an article to rank on Google Discover, make sure that the article is about one thing and nothing else. Don’t be writing about “high speed cars” and end up writing about your favourite food. Never make that mistake!

That being said marks the end of our checklist to optimising or ranking for Google Discover. Make sure you write good content, use high quality images and let your article be specific.


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2 Comments
  1. Clifford says:

    Great ideas, man. Really liked it!

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